Story of Knorr

HOW CAN WE SHARE 1.5 MILLION MEALS ON WORLD FOOD DAY?

Did you know that each day, 3.5 million photos of food are posted, liked and shared around the world? That’s an online food conversation totaling 1.2 billion posts in the space of a year.  But we are sharing food so that it can be admired, not eaten.


The World Food Programme (WFP) tells us that the latest figures show that 815M people  - or one in nine of the global population – still go to bed hungry. If one in nine of our food photos this week globally was instead a donation of a meal – just 20 Euro cents - 2 million more people would be fed this week alone.


As one of the world’s largest food brands, we want to try and change these statistics for the better. That’s why this World Food Day we are giving food lovers the opportunity to turn their food post into a real meal for someone in need.  On 16th October, each time our #ShareTheMeal post is shared or retweeted on Facebook and Twitter, we will donate the equivalent of one meal to the World Food Programme (WFP), up to a total of 1.5 million meals. You can also download WFP’s ShareTheMeal app which enables them to take a food photo and instantly donate as little as 40 Euro cents, enough to feed a child for a day, with a simple tap on your smartphone.


Our donations will give families in need cash to buy their own food with dignity and freedom, using the World Food Programme’s cash-based transfer scheme.


How our World Food Day 2017 campaign works:

  • Every share of Knorr’s Facebook post or retweet of our tweet on World Food Day with #sharethemeal #knorr will trigger a donation of one meal – equivalent to 20 Eurocents – to the World Food Program

  • You can also add your own donation by using the World Food Programme’s SharetheMeal app which is available to download here on IOS and Android platforms

  • Knorr will donate up to 1.5 million meals

  • Knorr’s donations will go to the World Food Programme’s cash-based transfer scheme



About Knorr and World Food Day

In 2014, Knorr made its first donation of one million nutritious cooked school meals on World Food Day. Knorr repeated this donation again in 2015 and 2016, helping WFP to provide a total of 3 million school meals since 2014.



About the World Food Programme (WFP) and World Food Day

WFP is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries. World Food Day was established in 1981 by the United Nations Food and Agriculture Organization and offers the chance to strengthen national and international solidarity in the struggle against hunger, malnutrition, and poverty. For more information about WFP, visit www.wfp.org.


About WFPs ShareTheMeal donation app

ShareTheMeal allows smartphone users to share their meals with hungry people via a free iOS and Android app. ShareTheMeal is an initiative of the World Food Programme Innovation Accelerator.

 
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