Story of Knorr

Brand History

Brand History

When it comes to food, high quality is our philosophy, and it's One that’s been years in the making. Our story starts back in 1838, when Carl Heinrich Knorr opened a factory in Heilbronn, Germany, supplying chicory to the coffee industry.

He began to experiment with drying vegetables and seasonings, to preserve nutrition and flavour, leading, in 1873, to the launch of the first Knorr dried soups across Continental Europe.

This breakthrough ushered in a string of advancements. From the launch of the nutritious ‘Erbswurst’, or pea soup, in 1889, to the pioneering Knorr European sauce mix in 1908, creativity and innovation have been at the heart of everything our chefs do.

And then there was Bouillon

In 1912, Knorr introduced something really exciting; the first Knorr Bouillon cube. Now, families could enjoy delicious dishes at home without the need to make stock from scratch.

Known today as the Knorr Stock Cube, this humble little product proved to be a big hit! Just one example of how, with dedication and a lot of love, we always endeavour to help you cook better meals every day.

Flavours of the world

Knorr is available around the world and in every country. We pride ourselves on a genuine understanding of local flavours, providing great tasting local favourites and also helping you sample authentic flavours from other cultures.

In 1957, flagship Knorr brands like Bouillon and soups were sold in eight countries and by the year 2000 Knorr products were sold in nearly 90 countries around the globe. That year another important milestone: the  Knorr brand joined the Unilever family.

Always searching for the best flavours

Throughout the 20th century, Knorr launched many exciting recipes throughout the world – Knorr Soupy Noodles in India, Knorr Stock Pots in South Africa, Knorr Soups across Europe and the rest of the world. In fact, Knorr products are now enjoyed by 320 million people every day. All our products still carry the iconic signature of Carl Heinrich Knorr, with whom it all began.

Today, our kitchens are playgrounds to hundreds of real chefs who are passionate experts that work together to create recipes that help you serve up tasty meals time and again.

We always strive to discover new ways to make your meals memorable, with clever ideas and products. We go to extraordinary lengths to get the best flavours from ingredients, and we embrace global cuisines. Our love of food is what drives us. Our aim is to help you create good, simple food that’s full of flavour.

A sustainable future

It’s our commitment to providing you with the highest quality food that now leads Knorr to a new future; one that embrace sustainability. Knorr is investing in new, more efficient processes and embracing the principles of sustainability right through our business, from seed to spoon.

It’s not an easy path, but sourcing our ingredients responsibly helps to ensure that we can continue to provide families the world over with great tasting, nutritious meals for years to come.