Story of Knorr

For The Love Of Flavour


To make great tasting meals, you have to have a lot of love.  Enough love to select your ingredients carefully. Love for the warm glow of the stove as things start to heat up. Love for the people you’re feeding, so they can taste how much you care in every bite. To make great tasting meals, you really have to love everything about food. Knorr does. Knorr loves food the way you love food.

It starts with great ingredients

Flavour. It’s the difference between a decent dish and mouth-watering meal. Here at Knorr we believe that every forkful should be exceptional. That’s why we go to extraordinary lengths in pursuit of great flavour, because we know it means a tastier meal for you and your family.

To get the best flavour you need the best ingredients. We go to great lengths to ensure the vegetables we use are packed with flavour. In fact, we have thousands of farms across the world nurturing produce exclusively for Knorr, so we get the pick of the crop. Sometimes, we go further afield to source rare ingredients, like the sweet, smoky Espelette chillies from the Basque country in the Pyrenées.

There’s always more

Extraordinary lengths. Two important words we use to describe how we make delicious food. Two words that mean always going the extra mile, not accepting mediocrity and never giving up – an attitude shared by everyone at Knorr, from our hard-working farmers, right through to our dedicated chefs. That’s why we’re always looking for new ways to satisfy your curiosity, your hunger. We bring flavours from around the world to our kitchen and create easy recipes  that have all the authentic tastes of other cultures and that you can make at home.

Not only that, but Knorr is also working hard to make its impact on the planet, as small as possible and yours, too. We’re implementing sustainable farming processes, working to reduce and recycle the packaging we use, cutting back on our greenhouse gas emissions, and increasing our focus on nutrition. All of this is better for the environment and means better food for you.

A little help we’re delighted to give

We know how you value good, nutritious, flavourful food, and authentic home cooking. It feels good to cook and even better to bring pleasure to the ones you love, through the food you put on the table. So, rest assured; whether you’re a seasoned chef or casual cook, Knorr will be your cooking partner. It’s a little help we’re delighted to give. Have a look at our dinner ideas and cooking tips and rest assured that with Knorr, easy recipes just got easier!